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Facebook’s potentially discriminatory ad tool leads to civil rights lawsuit

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mashable1

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A class-action lawsuit is accusing Facebook of breaking housing and job ad discrimination laws.

A Pro Publica investigation last week revealed that the social network lets marketers exclude users by “ethnic affinity.” The lawsuit, first reported by Business Insider, alleges that such targeting tools are a breach of federal housing and civil right laws.

The law states that advertisements can’t show obvious preference to specific groups of home or job-seekers.

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Once again, the focus is on Facebook.

Once again, the focus is on Facebook.

Image: Associated Press/dapd, Joerg Koch

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Click link below for article:

http://mashable.com/2016/11/04/facebook-sued-for-discrimination/?utm_cid=hp-hh-pri#hULyTvscLqqc

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5 Ways the Ad World Has Changed in the Last 10 Years

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~~~~Mashable1

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When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio.

Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons.

This wasn’t your typical telecom commercial. Engineered by ad agency SapientNitro, it touted Verizon’s shop as a cool, fun destination. In so doing, it promoted the brand in ways that a 30-second TV spot never could. Of the consumers who participated, 95% said they learned something new about their phone, and would return to the store for more workshops. A whopping 100% posted their videos to Vine.

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!!!!!5WaystheAdWorldChanged1Image: Mashable composite. Lee Woodgate/Getty Creative

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Click link below for article:

http://mashable.com/2014/09/29/advertising-evolution/?utm_cid=mash-com-Tw-main-link

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Amazing Auctions Let You Buy iPads and Other Electronics for Under $40

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~~~~HowLlifeWorks1

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Few things match the thrill of getting an incredible deal on an item we really crave. It’s a basic human response that we all can relate to.

That’s why auctions are so much fun – they present the titillating chance of scoring something for a lot less than we would expect. And that leaves us feeling great, because we now have the object of our desire and we have money left in our pocket.

Marketers know this and exploit it all the time –hence the profusion of sales, discounts, coupons, and the like… so much so, in fact, that we become numb to the tactic. People just don’t believe they’re really getting a bargain.

But now there’s a new online company that has actually figured out a way to sell new must-have consumer products for jaw-dropping prices.

It’s called QuiBids – and it turns out that they are selling everything from the latest new Apple iPads and iPods, to MAC and PC notebooks, to HDTV’s and gift cards from the top retailers at prices as low as 5% of regular retail prices.

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!!AuctionsIpads1

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.Click link below for article:

http://www.howlifeworks.com/technology/How_To_Buy_New_MustHave_Products_For_Next_To_Nothing_156

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2nd Most Expensive Home Sale in U.S.? Silicon Valley Mansion Reportedly Snags $117.5 Million

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~~~~AOLRealEstate1

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Our eyes nearly popped out of our heads when we saw the reported sale price of this Woodside, Calif., mega-mansion: $117.5 million! If it’s true, it would be the second most expensive home sale ever in the United States. (Billionaire Stanley Kroenke holds the No. 1 spot for his $132.5 million purchase of a Montana ranch last November.)

Bay Area blog SF Luxe came across the shocking discovery, pointing to public records on listings site Redfin showing the astronomical sale price of the 8,930-square-foot home in the middle of Silicon Valley.

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!360MountainRoad1

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.Click link below for article:

http://realestate.aol.com/blog/2013/01/25/2nd-most-expensive-home-sale/

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POTUS and company

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RECEIVED THIS LINK IN AN EMAIL FROM A FRIEND

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Worth your while to watch this slideshow.

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~~~~POTUS1

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US_2013_Presidential_Inauguration

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Soft Drink Warning Labels Face Criticism After Coroner’s Finding On Natasha Harris’ Coca-Cola Habit

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Last week, a New Zealand coroner linked the 2010 death of Natasha Harris, a 31-year-old mother of eight, to health complications brought on by her excessive consumption of Coca-Cola.

The coroner, David Crerar, did not hold the Coca-Cola company responsible for the woman’s death. However, he recommended that warning labels be placed on soft drinks in an effort to educate the public about the health risks associated with overconsumption of sugary, caffeinated beverages.

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Warning Labels Soft Drinks

A New Zealand coroner recommended warning labels be placed on soft drinks after the court linked Coca-Cola to the death of 31-year-old Natasha Harris.

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.Click link below for story, video, and slideshow:

http://www.huffingtonpost.com/2013/02/19/soft-drink-warning-labels-natasha-harris-coca-cola-habit-death_n_2716657.html?utm_hp_ref=mostpopular

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American Express launches purchase-via-Twitter service

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~~~~BBC Technology1

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American Express (Amex) has launched a purchase-by-tweet service for its US-based customers.

Credit-card holders post a specific hashtag on Twitter to trigger payments from their accounts.

Products from Amazon, Sony and Microsoft are being offered at a discount to entice shoppers to use the new service.

However, one retail expert dismissed the initiative as a “gimmick” that was unlikely to catch on.

This is not Amex’s first tie-up with social media.

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~~~~AmexTwit1

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.Click link below for article:

http://www.bbc.co.uk/news/technology-21424799

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Women In Tech: 5 Startup Founders To Watch

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It’s good business to invest in women.

Women lead less than 7 percent of venture-backed startups, yet there are more women in senior positions at successful startups than at unsuccessful ones, according to a Dow Jones study cited by Bloomberg. If you combine this with a 2011 study showing that tech companies started by female entrepreneurs have higher returns per capita on average, it seems like startups founded by females are the way to go.

With this in mind, we give you our gallery of five female startup founders to watch. They’re making fortunes on phone games, delving into the world of big data, and revolutionizing the way we watch online video.

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~~~~WomenInTech1

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.Click link below for article, slideshow, and video:

http://www.huffingtonpost.com/2013/01/31/women-startup-founders_n_2512893.html

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How to do a People Search on the Web

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~~~~HowLlifeWorks1

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Most of us at one time or another wished we could find more information on someone. Before the internet, the only option most people had was using a local telephone book. Those with more money and determination could pay companies which specialized in searching or background checks. Today there are many online services which make locating someone a breeze.

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How to do a People Search on the Web

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.Click link below for article:

http://www.howlifeworks.com/technology/people_search

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Netflix Rolls Out the Red Carpet for ‘House of Cards’

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~~~~TechNewsWorld1

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Netflix is going all out with the Friday premiere of its second original series, House of Cards. The pay streaming service is offering special incentives to existing and potential viewers to watch a show packed with A-list creative talent. House of Cards’ makes it clear that Netflix wants to play on the same content stage as traditional cable channels.

Netflix on Friday made the premiere episode of House of Cards, its in-house political drama, available free for one month to the public with no membership requirement.

It is also offering subscribers the entire 13 episodes of the first season at one time instead of parceling out each episode weekly.

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~~~~Netflix1

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.Click link below for article:

http://www.technewsworld.com/story/Netflix-Rolls-Out-the-Red-Carpet-for-House-of-Cards-77223.html

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