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Everyone has at least one habit they’d love to shed, and at least a dozen they dream of picking up. But what is it that makes nail-biting so irresistible—or daily exercise so elusive? While there’s an entire subsection of the internet devoted to figuring it out, it’s easy to find oneself surrounded by information and advice but unable to put anything into action.
Enter Nir Eyal. His site, NirandFar, explores some of the best ways to tackle habits (both good and bad), as well as the psychology behind our relationship with them. He also ties those very concepts in with personal development and business strategy in his books Indistractable: How to Control Your Attention and Choose Your Life and Hooked: How to Build Habit-Forming Products.
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