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As marketers, data brokers, and tech giants endlessly expand their access to individuals’ data and movements across the web, tools like VPNs or cookie blockers can feel increasingly feeble and futile. Short of going totally off the grid forever, there are few options for the average person to meaningfully resist tracking online. Even after coming up with a technical solution last year for how phone carriers could stop automatically collecting users’ locations, researchers Barath Raghavan and Paul Schmitt knew it would be challenging to convince telecoms to implement the change. So they decided to be the carrier they wanted to see in the world.
The result is a new company, dubbed Invisv, that offers mobile data designed to separate users from specific identifiers so the company can’t access or track customers’ metadata, location information, or mobile browsing. Launching in beta today for Android, the company’s Pretty Good Phone Privacy or PGPP service will replace the mechanism carriers normally use to turn cell phone tower connection data into a trove of information about users’ movements. And it will also offer a Relay service that disassociates a user’s IP address from their web browsing.
“If you can decouple a user’s identity from the way they connect to a network, that’s a general-purpose hammer that can solve a lot of privacy problems,” says Raghavan, a professor at the University of Southern California. “Privacy should be the default and it’s not currently, so we’re working on that. There’s a growing appetite as people become more concerned about what their phone is leaking to telecoms and tech companies.”
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Doesn’t Track Your Browsing or Location
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