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On Monday, Elon Musk bought Twitter for forty-four billion dollars. Musk, the C.E.O. of Tesla and the richest man on earth, plans to take the social-media company private, and has said that he wants Twitter to adhere more closely to the principles of free speech, which, in a statement, Musk called “the bedrock of a functioning democracy.” (In the same statement, he described Twitter as the “digital town square where matters vital to the future of humanity are debated.”) Musk himself is a frequent tweeter, and it is assumed that he will continue to use the platform, and potentially reinstate the account of former President Donald Trump. He is also thought to be less likely to ban people for violations of the platform’s policies, which themselves may change.
To talk about Musk and what the future holds for his newest acquisition, I spoke by phone with Matt Levine, a Bloomberg Opinion columnist who has been comprehensively reporting on and analyzing this story over the past month in his newsletter. During our conversation, which has been edited for length and clarity, we discussed how Musk has used Twitter to further his business interests, how he views freedom of speech, and why Twitter’s influence has long surpassed its financial value.
Why do you think Elon Musk is buying Twitter?
I assume it’s because he has some genuine set of political and social beliefs about how Twitter should be run, and he feels like it isn’t being run that way. I also think that he gets a lot of pleasure and utility out of tweeting and wants it to be optimized for his use. The value of his company is enhanced by his being a very strange public figure on Twitter, and so he clearly sees a lot of value in tweeting, and probably wants to own that for himself.
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