Home

Dreams are a precious resource. Don’t let advertisers hack them | Aeon Essays

Leave a comment

Click the link below the picture

.

Advertisers have begun invading our sleep in an attempt to place their products in our dreams. This is neither metaphor nor fiction; it’s a fact. The night before Super Bowl LV, the beverage company Molson Coors ran what they called the ‘world’s largest dream study’. They explicitly aimed to place images of Coors beer, along with positive imagery (of refreshing alpine rivers, for instance), into dreamers’ minds. They hired a Harvard psychologist to design dream-incubation stimuli, incentivized participation with offers of free drinks, and, in a marketing coup, had the pop star Zayn Malik agree to sleep on Instagram Live while having an incubated Coors dream – though he did mention the whole project was ‘kinda messed up.

This isn’t an isolated case. Multiple marketing studies are openly testing new ways to alter and drive purchasing behavior through sleep and dream hacking. The American Marketing Association New York’s 2021 Future of Marketing study found that of more than 400 marketers from firms across the United States, 77 percent of them aim to deploy dream-tech for advertising in the next three years. The commercial, for-profit use of dream incubation – the presentation of stimuli before or during sleep to affect dream content – is rapidly becoming a reality.

Of course, advertisers are far from the first people to work on influencing and incubating dreams. Dream incubation stretches back more than 4,000 years to ancient Egypt, where sleepers lay in sacred beds in the Ṣaqqārah Serapeum to receive divine dreams; to ancient Greece, where ailing people went to dream in oracular temples; to today, where dream incubation plays a key role in healing, therapeutic and spiritual practices such as yoga nidra and Mohave shamanism. These traditions span time and place, providing tools for people to move from unpredictable dream content to sought-after dreams dealing with specific themes and issues. But technological advances and improved sleep science are expanding how such techniques can be reliably implemented.

.

Dreamscape

.

.

Click the link below for the article:

https://aeon.co/essays/dreams-are-a-precious-resource-dont-let-advertisers-hack-them?utm_source=pocket_discover

.

__________________________________________

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

ASSHOLES WATCHING MOVIES

Our opinions don't stink!

kameraponsel.id

ABADIKAN MOMEN DENGAN KAMERA PONSEL

PENSIERIALLAFINESTRA

Mai dire farò, ma fare

The Daily Joy Blog

'Put on the whole armour of God, that ye may be able to stand against the wiles of the devil.'--Ephesians 6:11(KJV)

Ontologia,Psicoanalisi,Logica.

Logica, filosofia della scienza.

Instants d'Aime

Poésie et textes originaux par Marina Rogard - Un autre regard sur l'amour, une parenthèse de lumière avec des mots qui jouent et dansent avec les coeurs.

Moonlight

Si près du ciel nocturne

Nefis Yemek Tarifleri

En lezzetli yemek tariflerine buradan ulaşabilirsiniz.

Anketsu

⛩️il tempio della cultura nerd⛩️

KAGO WA KIMANI

Tears Of The Pen

ѕмιℓєнινσ

ᴛʀᴀᴠᴇʟ ʙʀɪɴɢꜱ ᴘᴏᴡᴇʀ ᴀɴᴅ ʟᴏᴠᴇ ʙᴀᴄᴋ ɪɴᴛᴏ ʏᴏᴜʀ ʟɪꜰᴇᴛʀᴀᴠᴇʟ ʙʀɪɴɢꜱ ᴘᴏᴡᴇʀ ᴀɴᴅ ʟᴏᴠᴇs ʙᴀᴄᴋ ɪɴᴛᴏ ʏᴏᴜʀ ʟɪꜰᴇ

Beyaz Mürekkep

"Edebiyat, uygarlığın emniyet sübabıdır." / Ray Bradbury

Driver & Utilities

Solving Printer Problems

govevi.com

Health fitness

Orbits Travellers

Travel blog for everyone

Antarman

by Seema Kaushik

Aventuras de um garoto nada comum

Hey me chamo Gustavo e aqui compartilho alguns momentos da minha vida. Sou um garoto tranquilo, sem nada a declarar, sempre na minha, talvez eu seja egoísta, de poucos amigos, mas com muita história p'ra contar sou reservado, louco, um pouco tímido e meio paradão, enfim continuo aqui, sentadinho no sofá sendo um garoto chato, preguiçoso e dorminhoco. *Para acesso aos post com senha fale comigo que te direi qual é* |BJS DE LUZ| E-mail: gustavosimthcooper@gmail.com

The Essence of you

Inspire Innovate Improve.

Heartfelt

Ranting, rambling bandwagon of an over emotional and over thinking mind..Hop on, if you feel like, and ride along!!

耳寄り情報 in シドニー。

シドニー歴20年以上、そしてシドニー飲食業界にずっと携わっている私が見た、感じた、イベント、グルメ等、その時のシドニーをご紹介していきます。

RazDva.net

VI VERI VENIVERSUM VIVUS VICI

Gods Glory

All things new will take you not only into the presence of God but into the depths of your faith daily

Endless dreams and boundless imaginations!

We only live once. Hence, let's not stop dreaming

Chatting With San

Personal blog where I express everything that goes on inside this ole head of mine. Some of it hurts and some of it is funny but ALL of it is REAL.

Learning with Life

Poems, quotes, learning, feelings, introspect, experience as well as discovering..

Finding Love In Anotherland

Life Is What We Love

booksbackinyourlife

How to use books as a tool to enrich your life

Fire of Moods

In this maze of words, shall our breath run out, where muses are gods, and poetry; a miracle.

Freer than Bird/鳥よりも自由

旅行記、ゴルフ、ドローン映像など自由気ままな内容/Travel, Golf, Drone etc.

Benie Writes

"With words, I give my thoughts life."

Profusión Real Estate

Te mostramos tu hogar

BE THE CHANGE

Refresh and start a new chapter

Tanooki Homemade Cafe

Yummy Homemade Food Recipes to Make You Smile:)

hapypie

To sale a hand made product

Lauren M. Hancock Poetry and Prose

Where I can feel at home...

%d bloggers like this: