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The Age of the Influencer Has Peaked. It’s Time For the Slacker to Rise Again

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It’s hard to remember a time when scrolling through Instagram was anything but a thoroughly exhausting experience.

Where once the social network was basically lunch and sunsets, it’s now a parade of strategically crafted life updates, career achievements, and public vows to spend less time online (usually made by people who earn money from social media)—all framed with the carefully selected language of a press release. Everyone is striving, so very hard.

And great for them, I guess. But sometimes one might pine for a less aspirational time, when the cool kids were smoking weed, eating junk food, and… you know, just chillin’.

Back in the 1990s, our heroes were slackers: the dudes and the clerks, the stick-it-to-the-man, stay-true-to-yourself burnouts we saw in Ferris Bueller’s Day Off, and Slacker, and Reality Bites. In the latter, Winona Ryder’s character, Leilana, chooses the disillusioned musician (Ethan Hawke) over the TV exec (Ben Stiller), and it’s presented as an excellent choice. Nobody cool was trying to monetize their lifestyle back then or rake in the brand endorsements. Selling out (remember that?) was whack.

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three guys with long hair and jeans smiling and sitting on a slope of cementNirvana, patron saints of nineties slacker-dom.  Photo by Getty Images/Mark and Colleen Haywar

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Click the link below for the article:

https://getpocket.com/explore/item/the-age-of-the-influencer-has-peaked-it-s-time-for-the-slacker-to-rise-again

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