James' World 2

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Data management has bedeviled large companies for decades. Almost all firms spend a lot on it but find the results unsatisfactory. While the issue does not appear to be growing worse, resolving it is increasingly urgent as managers and companies strive to become more data-driven, leverage advanced analytics and artificial intelligence, and compete with data. In this article, we’ll explore a powerful approach to data management through the lens of “data products” and “data supply chains.”

Most companies struggle with a few common but significant data management issues.

First, companies have concentrated on the technical capabilities of data management, which are controlled by the IT function and are needed to acquire store, and move data. This is no mean feat — building technical “pipes” is a challenging job. But in so doing they have focused more on infrastructure and much less on the outputs: the data products that are used to make decisions, differentiate products and services and satisfy customers.

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As the car with the blacked-out windows came to a halt in a sidestreet near Tübingen’s botanical gardens, keen-eyed passersby may have noticed something unusual about its number plate. In Germany, the first few letters usually denote the municipality where a vehicle is registered. The letter Y, however, is reserved for members of the armed forces.

Military men are a rare, not to say unwelcome, sight in Tübingen. A picturesque 15th-century university town that brought forth great German minds including the philosopher Hegel and the poet Friedrich Hölderlin, it is also a modern stronghold of the German Green party, thanks to its left-leaning academic population. In 2018, there was growing resistance on campus against plans to establish Europe’s leading artificial intelligence research hub in the surrounding area: the involvement of arms manufacturers in Tübingen’s “cyber valley”, argued students who occupied a lecture hall that year, brought shame to the university’s intellectual tradition.

Yet the two high-ranking officials in field-grey Bundeswehr uniforms who stepped out of the Y-plated vehicle on 1 February 2018 had traveled into hostile territory to shake hands on a collaboration with academia, the like of which the world had never seen before.

The name of the initiative was Project Cassandra: for the next two years, university researchers would use their expertise to help the German defense ministry predict the future.

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Jürgen Wertheimer, who set up Project Cassandra: ‘Writers operate on a plane that is both objective and subjective.’ Photograph: Dominik Gigler/The Guardian

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