Click link below picture
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When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio.
Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons.
This wasn’t your typical telecom commercial. Engineered by ad agency SapientNitro, it touted Verizon’s shop as a cool, fun destination. In so doing, it promoted the brand in ways that a 30-second TV spot never could. Of the consumers who participated, 95% said they learned something new about their phone, and would return to the store for more workshops. A whopping 100% posted their videos to Vine.
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Image: Mashable composite. Lee Woodgate/Getty Creative
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Click link below for article:
http://mashable.com/2014/09/29/advertising-evolution/?utm_cid=mash-com-Tw-main-link
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