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Something strange was in the air at the Nike headquarters in Beaverton, Oregon. It wasn’t just that deadlines loomed—that was typical. A shareholders meeting was just around the corner, which never brightened the mood, but that wasn’t it, either. Tinker Hatfield Jr., a 35-year-old sneaker designer, couldn’t quite put his finger on it. His boss, Nike’s creative director, and lead shoe designer, Peter Moore, typically blasted music in his office while he sketched new ideas for shoes. But this summer morning in 1987, the music wasn’t playing.
A few weeks prior, Rob Strasser, Nike’s vice president, suddenly handed in his resignation. Nobody had seen it coming. Strasser was an industry veteran who’d spent nearly two decades as Phil Knight’s marketing guru. He’d become a local legend, “the man who saved Nike.” In three years, he’d turned the company’s fortunes around by signing Michael Jordan to the most high-profile and successful athlete endorsement deal in history. Soon, Jordan’s contract would be coming up for renegotiation. Wherever Strasser was about to go, he seemed poised to take Jordan with him.
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