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Manifestation coaches are reinventing the law of attraction — the belief that you attract what you focus on — for a new generation. They spread the philosophy that self-worth is the law of attraction and that we can manifest anything that’s in alignment with “our current state of subconscious worthiness.”
Dressed like fashion bloggers, these new leaders speak of “calling in” unseen powers to materialize new homes, jobs, or maybe just that perfect pair of jeans. On the To Be Magnetic website, one happy customer detailed manifesting a discounted white Le Creuset tea kettle. Other leaders skew more ambitious, selling $2,000 money workshops that reportedly draw in tenfold the class fee, thereby offering their own spin on the prosperity gospel.
Manifestation holds that there’s a tangible connection between the mind and cosmic workings. Spiritual influencers’ messages of overcoming personal struggles hold that you need a belief in yourself, since “the universe has your back.” That and with talk of modern-day issues — body image pressures, noncommittal boyfriends, sexist bosses — they’re instantly relatable.
Today, Jessie De Lowe, a manifestation coach and co-founder of the lifestyle site How You Glow, likens manifestation to life coaching. The majority of De Lowe’s clients are young, female, and college-educated. Though they possess countless advantages, she describes an unsatisfied group gripped by peer competitiveness and unrealistic expectations fueled by social media. They aren’t comparing themselves to the millennial next door. They’re comparing themselves to start-up founders and the globe-trotting friends clogging their Instagram feed. “They feel inadequate, like they’re never where they should be [already],” says De Lowe.
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Annelisa Leinbach / Big Think, Wikimedia Commons, Adobe Stock
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