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Digital technologies are fundamentally transforming how industries operate and provide value to customers. To keep pace with the disruptive forces of digital transformation, businesses must rapidly innovate to compete. However, these innovations introduce new cyber risks, as businesses adopt new technologies or leverage existing ones in novel ways, creating new pathways for cyber attacks. With the growing importance of digital innovation in business operations, products, and services, the potential risks and consequences of a successful cyber attack continue to increase, making the stakes higher than ever before.
To be successful, companies must ensure that their products, services, and business operations are proactively resilient to cyber attacks by changing the role of cybersecurity in digital innovation.
Proactive Resilience
When constructing a mountain road, builders do not simply decide on the road’s placement and wait for cars to fall off the cliff before implementing safety measures like guardrails. Instead, they analyze the nature of the road and its associated risks and proactively put the necessary protective measures in place.
Similarly, in successful digital transformations such as ecommerce, banks, and retailers don’t implement a means for exchanging sensitive information or conducting transactions, only deciding to implement protective measures after a hack has occurred. Instead, they recognize the potential risks in advance and proactively implement cybersecurity controls as the foundation to safeguard against them.
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