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Apple politely explains why iPhone cases are a waste of money

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Click the link below the picture

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This has been going on a long time.

I can’t remember when the habit was formed, but the vast majority of humanity appears to have adopted it.

No, I’m not talking about posting pictures of your frou-frou dessert to Instagram. This is far more elemental. This is the proclivity to put a case on your phone.

When you buy it, your phone looks so pretty. Just like in the ads. But then you buy a hideous $20 piece of rubber to hide its pulchritude. 

Do you do it because you’re afraid of dropping it? Or do you somehow (make yourself) believe that a case will cause your meticulously designed phone to stand out?

Yes, some cases are so, so fetching. Who doesn’t want to put sparkles around their phone? Who doesn’t buy a lovely blue iPhone and then encase it in an ugly black cape?

I fear Apple has had enough of this. More than enough.

Have you ever seen an Apple executive wrap their iPhone in a case? No, you haven’t. But even that example hasn’t been sufficient. So the company has now released an ad, surely intended to help you wean yourself off your unaesthetic, anti-aesthetic behavior.

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https://www.zdnet.com/a/img/resize/faab843d5078fddec42c2326f80f723ea6105122/2022/06/15/7ebaf2e1-95c8-4bfb-90ed-44f713b71950/thai-nguyen-xmg5dm6l89k-unsplash.jpg?auto=webp&width=1200

Why would you put a case on that? Unsplash

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Click the link below for the article:

https://www.zdnet.com/article/apple-politely-explains-why-iphone-cases-are-a-waste-of-money/?utm_source=pocket_discover

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