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In recent years, the vagus nerve has become an object of fascination, especially on social media. The vagal nerve fibers, which run from the brain to the abdomen, have been anointed by some influencers as the key to reducing anxiety, regulating the nervous system, and helping the body to relax.
TikTok videos with the hashtag “#vagusnerve” have been viewed more than 64 million times and there are nearly 70,000 posts with the hashtag on Instagram. Some of the most popular ones feature simple hacks to “tone” or “reset” the vagus nerve, in which people plunge their faces into ice water baths or lie on their backs with ice packs on their chests. There are also neck and ear massages, eye exercises, and deep-breathing techniques.
Now, wellness companies have capitalized on the trend, offering products like “vagus massage oil,” vibrating bracelets, and pillow mists, that claim to stimulate the nerve, but that have not been endorsed by the scientific community.
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Chloe Cushman
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