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Verizon Is Tracking iPhone Users by Default and There’s Nothing Apple Can Do. How to Turn It OffIt’s happening on Android, too.

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For more than a year now, one of the biggest stories in tech has been Apple’s push to require developers to request permission from users before tracking their activity. The change has serious implications for advertisers that use that data to “personalize” ads based on what they think is relevant.

Facebook has been one of the loudest voices against Apple’s initiative, known as App Tracking Transparency, even taking out full-page ads in major newspapers claiming that Apple is hurting small businesses and threatening the “free and open internet.” 

The other side of the story is the effort developers and digital advertisers have put into trying to get users to allow their data to be collected. Apple allows apps to request permission to track a user’s activity and apps are allowed to collect first-party data or data about how a user interacts with a developer’s own sites. 

For example, Facebook can still track you across Instagram, since both are owned by Meta, which is the name the company gave itself because it realized that Facebook might be a bit of a tarnished brand. But, if it wants to track what you do online, it has to ask. 

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Verizon Is Tracking iPhone Users by Default and There's Nothing Apple Can Do. How to Turn It OffGetty Images

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Click the link below for the article:

https://www.inc.com/jason-aten/verizon-is-tracking-iphone-users-by-default-theres-nothing-apple-can-do-how-to-turn-it-off.html?utm_source=pocket_discover

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