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Every body is a bikini body ― but not every bikini is created equal.
If you’re in the market for a swimsuit, you’ve likely been targeted by ads for outrageously affordable suits on Instagram, marketed alongside suits that will set you back almost a month’s rent.
When it comes to such a contentious piece of clothing, one with the power to make or break our beachgoing experience, what do we need to know about investing in a pricier suit? Is it worth it? What is the real difference?
Before summer is gone for good, we spoke with two people who are pretty familiar with the topic to get some answers. Margaret Bishop is an instructor in textile development and marketing at the Fashion Institute of Technology. Lori Coulter is the co-founder and CEO of cult-favorite swimwear brand Summersalt, which boasts designer quality at a more reasonable price point of $95 per suit. Here’s what they had to say.
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