Click the link below the picture

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Within five minutes of entering the Flowbuilt factory, north of Bellingham, Washington, I’m barefoot and standing on what looks like a copy machine. The blue light of a laser beam glides over my toes, and I take a couple steps across a spongy pad that measures pressure. Seconds later, I’m staring at a 3D rendering of my feet, with their bone spurs, flat arches, and busted knuckles, on the screen of a computer program called FitStation.

Right now, the FitStation setup—which is in 26 running stores across the country—can use that rendering to recommend existing shoes for me, as well as 3D-print custom $150 Superfeet insoles. In the future, once you’ve had your feet scanned, you’ll be able to load your data into the program and get your own version of the Brooks Genesys, which will be the first and (so far) only customized running shoe available in the United States. FitStation takes your foot shape, gait, and stance into account to shape the insole and determine the midsole’s stiffness. And Brooks is exploring options for making the shoes right here at Flowbuilt.

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feetCustom Shoe Factory

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Click the link below for the article:

https://www.outsideonline.com/2367731/touring-first-custom-shoe-factory-flowbuilt

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