James' World 2

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For decades, GQ was the place men learned to dress themselves. We’d teach you how to talk to your tailor, introduce you to your next game-raising boots, and—crucially—lay down a handful of hard and fast rules about style that you, the reader, were meant to follow religiously. Like: Never wear a tie wider than three inches. Plaid flannels are fine for a lumberyard or a hardware store, but not a formal office. Don’t go shirtless at a music festival. (That one is still true.) On occasion, we’d even explain how to properly break the rules with panache.

But a few years ago, GQ pumped the brakes on all the lawmaking. The thought was: We had entered menswear’s Wild Style era, where stylish guys began exploring new modes of self-expression at every turn—ditching their tuxes for flowy tunics and jumpsuits on the red carpet; dabbling in makeup and nail polish; investing in flashy It bags. Dictating exactly what one should and shouldn’t wear suddenly felt curmudgeonly and antiquated. Who were we to stand in the way of progress? It was a time for unbridled experimentation—for freaking it without restraint—and our precious style rules fell by the wayside.

In 2023, though, the moment finally feels right for us to lay down a few new sartorial edicts. The anything-goes abandon of the last couple years has given way to a return to elegance—and quite frankly, some of you have been allowed to dress yourselves unchecked for too long.

That’s why our team has come together to devise this new list of Dos and Don’ts for a new age of men’s style. Some of the advice is traditional, like which tie knots to avoid like the plague; some of it is extremely right now, like how best to parse TikTok menswear trends (hint: don’t). Unlike in the past, however, when GQ would’ve issued definitive rules as an institution, these new guidelines are a little more fluid and subjective, based more heavily on the personal style and lived experiences of our staffers (and a handful of our fashionable friends) than ever before. Follow them, ignore them, debate them, share them—it’s really up to you. These are GQ’s Dos and Don’ts for getting dressed right now.

Repeat your outfits over and over and over.

Trust us: No one but you is keeping track of how often you’ve worn those jeans with that shirt. Part of the beauty of holding onto clothes for the long haul is finding new things to enjoy about them—how good your ass looks in those jeans, say, or how sick a tie looks with that shirt—once you’ve worn them, so thoroughly you thought they had no secrets left to reveal. —Avidan Grossman

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Gabriel Alcaia

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