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‘We’re All Water-Bottle Freaks’

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Carrie Frost is well-equipped for hydration. A registered nurse and a mother of two from Colorado, she estimates that her family has accumulated “upward of 25 to 30” reusable flasks at home for keeping cold drinks: flasks large and small, of various designs and colors, with a straw and without. But last month, as she sat in 90-degree heat at her son’s travel baseball tournament, she drank from a plastic water bottle that she had purchased for $3 at a local grocery store.

“Convenience,” she said, laughing, as she tried to piece together why, once again, she was not using one of her many beverage containers. “I guess we’re just a lazy society.”

Americans are drinking a lot of water, but they are on the fence about how best to do it. More than $2 billion in reusable water bottles were sold in the United States in 2022, up from around $1.5 billion in 2020, according to Greg Williamson, the president of CamelBak, which is a maker of reusable bottles.

And sales of single-serving water bottles have been rising steadily, too, reaching 11.3 billion gallons in 2022, according to the most recent data from the Beverage Marketing Association, which tracks beverage sales.

In other words, consumers are spending billions of dollars a year on reusable bottles to stay hydrated and then buying bottled water anyway, even as faucet water remains free.

“Faucet?” said Jason Taylor from Georgia, whose son was playing the same Birmingham baseball tournament. “Faucet? I haven’t drunk from the faucet since I was 18.” He had heard stories about tainted water, like in Flint, Mich., and did not trust the faucet water at the hotel, he said, so he filled his reusable flask with ice from the hotel and poured bottled water over it. The hotel ice he trusted; the faucet water there, not so much.

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3 Comments (+add yours?)

  1. Dawn Pisturino's avatar Dawn Pisturino
    Aug 14, 2023 @ 17:14:59

    Faucet water is not free. It doesn’t always taste good, and it can contain harmful chemicals like arsenic.

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