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The Dyson Kool-Aid is powerful. For a week after touring Dyson’s Singapore headquarters, soaking up talks and presentations on filth and viruses, I can’t help but feel like my home isn’t clean enough. I’d always known that dust mites were an inevitable problem in all beds, but I’d never really had the urge to learn about how they defecate in the unreachable bowels of my mattress, filling our homes with allergy-causing poop. Thanks to Dyson, I now spend way too much time thinking about microscopic crap that cloaks my body as I sleep.
“Dust is a problem,” announces Zerline Lim, an associate principal engineer from Dyson’s Malaysian labs, during an hour-long presentation on dust and air science. For Dyson’s team, though, it’s less of a problem and more of a standing invitation — dust, to them, is a gateway into people’s lives.
You don’t need to tell me twice — I’m the sort of person who wakes up with watery eyes and pops a Zyrtec every day — and today, Dyson is unveiling a new range of cleaning products to address that sort of thing. It’s an unsurprisingly pricey set of gadgets that does more of the same robust cleaning and air filtering that the company has become known for. But this new set of toys is being introduced to a pandemic-driven world where our concerns around dust, air pollution, and germs have stoked interest in better and more powerful cleaning solutions.
It’s a sweltering Tuesday morning as I walk into the vast, cool interior of Dyson’s global headquarters in Singapore — an Edwardian-style brick behemoth that was once the St James Power Station, Singapore’s first power plant. After a stint as a warehouse, in 2006, the location became a sprawl of cheesy harbor side nightclubs with flashy cars and obnoxious drunks. Now, it’s pristine and quiet, a serene corporate haven of concrete, glass, and open-plan office spaces nestled within the building’s original industrial steel skeleton. On the ground floor’s communal area is a small copse of trees, which I’m told contained some rather unhappy snakes when they first arrived.
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Dyson’s Singapore HQ
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James' World 2 
May 27, 2023 @ 19:09:19
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May 27, 2023 @ 20:21:53
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