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A digitized woman with long blonde hair dances in front of a blank spreadsheet. She’s showing you how to remove blank columns, or maybe to combine cells, or perhaps how to create a new formula to help you format an entire row. She is ecstatic to be there.
The woman is 30-year-old Kat Norton, better known as “Miss Excel,” who in 2020 began going viral for her high-energy, 15-second TikTok dances superimposed with hacks for navigating the popular data software program Microsoft Excel. Within months, she’d launched her very own digital class: the Excelerator Course, made up of 100 sub-10-minute video tutorials and packaged for the price of $297. Students can complete the tutorials and corresponding workbooks at their own pace, on their own time. They choose between the original or the advanced course (or shell out $997 for a course on the full Microsoft Office Suite), going from a total Excel newbie to a pro in just 12 hours.
The classes were a hit, particularly among her core audience of 25- to 35-year-olds who were looking to bulk up their resumes or improve their marketability; many of them were working from home due to the pandemic and considering a potential career change. And Norton is the platonic example of an online course teacher: She’s proficient in an in-demand skill and, perhaps most importantly, she’s very good at selling it.
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