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Earlier this month, a technology entrepreneur named Chris Herd posted a thread on Twitter. “I spoke to 10 x Billion $ companies who canceled return to the office due to the delta variant,” he began. “A few predictions on what else is going to happen.” His first salvo was titled “Office Death,” and claimed that “by the time people can return to the office a lot of companies will no longer have space to return to.” His next prediction was about “City Flight.” He stated that workers would continue to flee cities and would quit if their employers forced them back into urban offices. The thread continued with sixteen more tweets.
In 2018, Herd, who is thirty-one, started a financial technology company based in northern Scotland. He soon realized the difficulty of attracting talent to his location and organized his business to operate without a physical headquarters. Impressed by the benefits of his office-free operation, Herd pivoted into a new company, First base, which supports a remote-work infrastructure. In 2019, he began tweeting strident objections to office work, with loud claims about the superiority of alternatives. When the pandemic hit, the audience interested in these discussions exploded in size. In early 2020, Herd posted a long thread of predictions about remote work’s rise during the next decade, and it hit a nerve in a way that his earlier tweets had not. His follower count grew from about a thousand to over forty-five thousand, and his threads became must-reads for anyone who closely followed these topics. Many commentators have been discussing the need for a more flexible approach to when and where work happens in a post-pandemic world. Herd, it turns out, is proposing something altogether more radical.
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Illustration by Ben Denzer; Source photograph by Paul Denzer
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