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Albie Hecht always wanted to dunk. But at just 5-foot-10, he settled for becoming a television producer instead of playing in the NBA. Then, in the early 1990s, he began developing a series that revived his childhood dream.
“The question I posed, and which I think we answered resoundingly,” Hecht says, “was, ‘How do we let kids live out their greatest sports fantasies?’”
This was the basic idea behind Nickelodeon GUTS, a show that delivered the ultimate in adolescent wish fulfillment. Every week, three teenage contestants competed in four Olympic-style, bungee-cord-enhanced events. Each half-hour episode culminated in a race up the Aggro Crag, an obstacle-loaded climbing wall that became a pop-culture touchstone among ’90s kids.
To adults, GUTS resembled a junior version of American Gladiators, but in reality, it was much different. Rather than team up to take down cartoonishly pumped-up bodybuilders, the young participants faced off against one another. The stars were teens, not superheroes. And presiding over it all was the boundlessly energetic Mike O’Malley, a host/unofficial coach who provided SportsCenter-anchor-like commentary and encouragement. This is what made Nickelodeon’s programming different: It wasn’t just about kids. It was for kids.
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