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Igor Schwarzmann is the German co-founder of Third Wave, a strategy consultancy based in Berlin that works with small-scale industrial manufacturers. The company’s clients range across Europe, the United Kingdom, and the United States, so Schwarzmann often finds himself moving between poles of the global economy. While traveling, he turns to Foursquare for recommendations about where to eat and drink. “It knows what I like,” he says.

Every time Schwarzmann alights in a foreign city he checks the app, which lists food, nightlife, and entertainment recommendations with the help of a social network-augmented algorithm. Then he heads toward the nearest suggested cafe. But over the past few years, something strange has happened. “Every coffee place looks the same,” Schwarzmann says. The new cafe resembles all the other coffee shops Foursquare suggests, whether in Odessa, Beijing, Los Angeles, or Seoul: the same raw wood tables, exposed brick, and hanging Edison bulbs.

It’s not that these generic cafes are part of global chains like Starbucks or Costa Coffee, with designs that spring from the same corporate cookie cutter. Rather, they have all independently decided to adopt the same faux-artisanal aesthetic. Digital platforms like Foursquare are producing “a harmonization of tastes” across the world, Schwarzmann says. “It creates you going to the same place all over again.”

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AirSpace is now less theory than reality

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Click the link below for article:

https://getpocket.com/explore/item/welcome-to-airspace

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