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They finally built a better ketchup bottle. And soon it’s going to be everywhere.

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Remember when ketchup turned upside down? Or when half gallons of milk grew plastic screw caps on their sides? We are resistant to change in food packaging, attached to our squeezy honey bear, Toblerone’s triangular prism, the resealable paperboard tube that houses Pringles’s neat stack of hyperbolic paraboloid chips.

But what if there’s a better way? (Seriously, try going back to doing the pinchy-pully motion to open the cardboard wings of a milk carton without mauling things.)

Something new is coming and soon you will scarcely remember when it didn’t exist. It’s called the Standcap Inverted Pouch. Daisy brand sour cream led the charge, debuting their Daisy Squeeze in 2015: a soft-sided, inverted wedge shape with a flat, flip-top dispensing closure on which it sits jauntily. It rolls down like a toothpaste tube, uses gravity as an assist and minimizes the introduction of oxygen, thus slowing spoilage.

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The Standcap Inverted Pouch features a soft-sided, inverted wedge shape with a flat, flip-top dispensing closure. It rolls down like a toothpaste tube for maximum product evacuation, and introduces minimal oxygen to extend shelf life. (Original Uncle Dougie’s/Original Uncle Dougie’s)

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Click the link below for article:

https://www.washingtonpost.com/business/2019/07/09/they-finally-built-better-ketchup-bottle-soon-its-going-be-everywhere/?noredirect=on&utm_term=.914ef2f79d3d

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