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It’s June. The time of year when temperatures warm up, days get longer and winter’s marquee sport enters its most important period of play, the Stanley Cup Final. This is absurd. The only kind of ice anyone should be thinking about right now is the type that goes in lemonade.
Even for me, a hockey enthusiast born and raised in chilly Canada, staying focused for Thursday’s Game 5 between the Boston Bruins and St. Louis Blues this close to summer is a challenge. Worse yet for the sport, potential viewers who aren’t die-hard fans are turned off from tuning in at all. And it’s not just the dissonant weather and the long slog the NHL is asking newcomers to undertake. The timing also means hockey is facing off against a sport with greater worldwide popularity — basketball — that is also in the midst of its showcase playoff run.
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The St. Louis Blues battle the Boston Bruins in Game 4 of the 2019 NHL Stanley Cup Final in St Louis on June 3. Fans could enjoy the playoffs more if they were held in May.Bruce Bennett / Getty Images file
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