Click the link below the picture

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There is a gut doctor, and he begs Americans: “Throw out this vegetable now.” This news is accompanied by a different image nearly every time. This morning, the plea appeared at the bottom of an article on Vox next to a photo of a hand chopping up what appears to be a pile of green apples. At other times, it has been paired with a picture of a petri dish with a worm in it. Other times, gut bacteria giving off electricity. The inside of a lotus root. An illustrated rendering of roundworms.

The gut doctor’s desperation pops up over and over, on websites like CNN and the Atlantic (and as I said, this one), in what are known colloquially as “chumboxes.” These are the boxes at the bottom of the page that have several pieces of clickbaity “sponsored content” or “suggested reading.” They’re generated by a variety of companies, but the largest two are Taboola ($160 million in funding) and Outbrain ($194 million in funding), both founded in Israel in the mid-aughts.

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Getty Images/Mint Images RF

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Click the link below for the article:

https://www.vox.com/the-goods/2019/5/8/18537279/chum-box-weird-sponsored-links-gut-doctor

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