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Of all the common consequences of aging, none is more frightening than memory loss. Even if you’ve never helplessly watched a loved one succumb to Alzheimer’s—which I promise is worse than it sounds—it’s natural to wonder if something similar could happen to you.

Our collective fear of aging has long been exploited for profit; cognitive decline is no exception. Most people are terrified of losing their mental faculties as they age, and corporations know it—brain power-boosting games and apps are big business these days. Their claims are bold: Lumosity promises to help users “improve memory, increase focus, and find calm.” 2013 Apple App of the Year winner Elevate touts itself as “a brain training program designed to improve focus, speaking abilities, processing speed, memory, math skills, and more.” Using fear to sell products may be an effective marketing strategy, but those products rarely solve any actual problems.

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Illustration: Chelsea Beck (GMG)

Sharp in Old Age

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Click the link below for the article:

https://vitals.lifehacker.com/how-to-stay-sharp-in-old-age-1832826400

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