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It had all the makings of a summer blockbuster, from its “Lord of the Rings”-style mythology to its bevy of computer-generated action scenes. But when “Warcraft,” a big-budget movie adaptation of the orcs-versus-humans video game series, hit American theaters in June 2016, it landed with a thud, scraping together about a quarter of its $160 million price tag.
On the other side of the world, however, “Warcraft” rode a wave of hype to a record-breaking opening and a total gross of more than $200 million. In China, home to 1.3 billion people and the second-largest box office on the planet behind the United States, the jam-packed premiere was “like a festival,” one fan told a local newspaper.
The commercial fortunes of “Warcraft” — DOA in the U.S., megahit in China — were unusually lopsided, but they were also a revealing example of the forces that have continued to reshape Hollywood, driving studio executives to rethink old business models.
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In China, hundreds of millions of people flock to the country’s more than 40,000 movie screens every weekend.Doug Chayka / for NBC News.
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