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No one likes to queue. Even the British who, it’s often joked, invented the orderly line, are getting sick of it. Recent research suggests most Britons are now prepared to tolerate queueing for only four minutes.
Yet the average British shopper spends a painful 53 minutes a month in supermarket queues. Together with all the time spent waiting for buses and trains, it mounts up to nearly six months of queueing in a lifetime. Haven’t we got anything better to do?
No wonder, then, that stores spend millions of pounds trying to reduce their customers’ queueing time.
First came barcode scanners, then the super-irritating self-service checkouts made famous for their constant refrain of ‘unexpected item in the bagging area’. But now all the waits and irritation could be in the past with the arrival of the Rapid Scan.
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