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An unusual billboard was recently set up at a crosswalk in France to promote pedestrian safety. Whenever a pedestrian was detected crossing while the “red man” light was on, the billboard would emit a loud tire screeching sound. A camera built into the billboard would then capture the terrified face of the jaywalker.
The “public service” campaign was created in a partnership between the ad agency Serviceplan and the French road safety authority DRIEA. They report that in the region of Ile-de-France alone, there are about 4,500 careless pedestrian victims each year.
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