Nike changed the game nearly two years ago when it announced the Fuelband, a bracelet that measures the wearer’s everyday activity, calories and distance traveled and displays it all on an LED screen. Enthusiasm for the device was high — Gizmodo’s Casey Chan called it “an awesome fitness wristband for your entire life,” and when it became available for preorder, the first batch sold out in minutes, leading to high markups on eBay.
So expectations ran high for the second-generation Fuelband, which Nike introduced on Tuesday. The inclusion of a heart rate monitor and compatibility with Android devices were among the rumors, albeit thinly sourced, floated before the announcement.
But what we’re getting with Nike’s Fuelband SE is less of a revolutionary leap forward and more of a refresh.
“Everything you know and love remains the same,” Stefan Olander, Nike’s vice president of digital sport, told a group of journalists and guests at an event unveiling the device in Tribeca.
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