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The Digital Dating World has seen its fair share of companies come and go over the years, and few have been able to give the usual suspects, like eHarmony, Match.com and OkCupid, a run for their respective monies. However, since bursting onto the scene in October of last year, Tinder has been making a play to become the next digital dating giant by focusing on an area where few (if any) of its predecessors have excelled: Your phone.
Drawing on the same addictive formula behind Hot or Not, Tinder allows those in search of a date (or a little casual flirting) to swipe through Facebook-powered profiles of prospective matches, accepting or rejecting based on visual appeal. Sure, it’s a bit superficial, but its game-ified approach to flirting is also more than a little addicting and has taken off among the SnapChat generation, beginning with college campuses.
In fact, since launching in October, Tinder has spread like wildfire — a fact that, as we reported in May, has had investors and potential acquirers drooling. Today, Tinder co-founder and CEO Sean Rad tells us, users have rated over seven billion profiles, and the app has served over 100 million matches in all (and is currently adding 1.5 million matches/day and growing, he says.)
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James' World 2 