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Either the pope’s U.S. visit is drawing in viewers or people have really missed Brian Williams, who returned to television Tuesday after a six-month suspension for lying about various reporting experiences, including coming under fire in a military helicopter in Iraq.
MSNBC enjoyed its highest-rated day on Wednesday since the Supreme Court legalized same-sex marriage in June, the network announced in a statement, bringing in 518,000 total viewers and 93,000 viewers in the coveted 25-54 age demographic. Wednesday’s coverage was up 15 percent in total viewers from the previous day, and up 67 percent from the previous four weeks.
The news offers early validation for the rebranding effort currently underway at MSNBC, which has suffered from low ratings over the past year. Earlier this month, MSNBC President Phil Griffin characterized the shift as a “focus on live, breaking news in the daytime and smart, informed analysis and opinion in primetime.”
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Brian Williams’ return to TV coincides with a ratings spike for MSNBC.
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