February 2, 2025
Mohenjo
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Because we are living longer than previous generations did, there is a higher likelihood that people will experience brain deterioration.
A study published in January showed that an estimated half a million people may be diagnosed with dementia this year. By 2060, the number is predicted to reach 1 million cases annually.
The aging population may be living with lifestyle chronic diseases like high blood pressure and type 2 diabetes, which also raise a person’s dementia risk. “We estimate that about 40% of cases of dementia are preventable through lifestyle and other factors,” said Dr. Meredith Bock, neurologist and chief medical officer at Remo Health. Just because you carry a gene that puts you at a higher risk for developing dementia doesn’t mean that you will.
“There’s certainly a benefit to lifestyle interventions, both at reducing the time of onset of dementia or potentially getting it at all,” Bock said.
Some of these interventions, like getting plenty of exercise or doing brain puzzles, are well known. Others, however, may not be. Below, neurologists share the behaviors they do daily to keep their risk of dementia low, which may seem unusual to some:
They walk to their colleague’s office instead of sending an email.
Instead of being glued to a chair in front of a computer at work, Dr. Gabriel Leger, a neurologist at UC San Diego Health, is very intentional about getting up and moving to break up prolonged sitting periods.
“If I’m not with patients, I’m more likely to stand up and go across the building to speak to somebody instead of sending an email just because it gets me off the chair and makes me more active,” Leger said.
Our bodies weren’t designed to be still for prolonged periods, explained Leger. A 2023 study of nearly 50,000 adults revealed that 10 hours or more of sitting per day is linked to increased dementia risk.
They interact with people IRL as often as possible.
Another reason Leger will discuss a matter with a colleague face-to-face instead of simply sending an email is that interacting with other people helps preserve brain function.
“The more social interaction you have, the more connections your brain is making,” Leger said. Socializing with others is a protective factor to reduce your risk of Alzheimer’s disease. He added that it is as much a stimulator of brain connections as education.
“When you have a typical conversation, there are a lot of different cognitive domains you may be drawing on, comprehending language, speaking, following a story, and a lot of behavioral aspects, socio-emotional cues that you’re picking up on and responding to,” Bock explained. “Social interactions are also just really good for mood, which is also closely related to cognition.”
If they have pets, they really commit to caring for them.
Leger owns two dogs and two cats. With dogs in particular, “you interact with them socially, you are obligated to take them out every day for a walk, and they force you to interact with other dog owners,” Leger said.
“You have a responsibility and are maintaining the sense that ‘There’s something that I need to do. I need to feed my dog. I need to make sure that they’re well.’ It’s a bit like parenting, where that sense of purpose is kept.”
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F.J. Jimenez via Getty Images Caring for pets can have brain-protecting benefits.
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February 1, 2025
Mohenjo
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CLIMATEWIRE | The federal government Tuesday shut down the online system it uses to distribute billions in disaster aid after President Donald Trump ordered agencies to freeze the flow of public money, alarming officials who are struggling to respond to catastrophes.
The Federal Emergency Management Agency cut off access to the online portal, which funnels roughly $30 billion a year to states for disaster expenses ranging from debris cleanup to infrastructure repairs, following Trump’s expansive order to halt federal funding as the White House scrutinizes spending programs, Todd DeVoe, emergency coordinator for Inglewood, California, told POLITICO’s E&E News.
“We may see recovery delayed for years,” said DeVoe, who is second vice president of the International Association of Emergency Managers in the United States. “The grant portal where we do all grant work is inaccessible.”
FEMA did not respond to requests for comment. The spending pause outlined by a memo released late Monday by the Office of Management and Budget was causing confusion within the disaster agency, according to people within FEMA who were not authorized to speak to the press. A federal judge blocked Trump’s spending freeze on Tuesday evening, minutes before it was scheduled to take effect, until Feb. 3.
“It’s going to slow things down when there’s already frustration with how long it takes for communities to recover,” former FEMA chief of staff Michael Coen told E&E News, referring to the funding disruption. “It’s just one more thing they now have to deal with.”
The spending pause was scheduled to take effect at 5 p.m. Tuesday, four days after Trump assailed FEMA and the Biden administration for the response to Hurricane Helene in North Carolina in late September. The freeze affected programs across the government as the administration undertook a sprawling review to ensure they comply with Trump’s executive orders, including cutting off funds for diversity, equity and inclusion.
A halt to FEMA spending could affect every state that has been hit by a major storm, wildfire or other disaster in the past decade or more as they wait for the federal government to reimburse them for recovery projects. FEMA pays 75-100 percent of rebuilding costs and is still reimbursing states for disasters that occurred two decades ago.
“They’re kind of in limbo right now, trying to figure out if they’re going to be funded or not,” DeVoe said. The pause could “really impact low-income states and communities.”
A lot depends on how long FEMA withholds funding. “If this is just a short pause,” DeVoe said, “there may be no harm, no foul.”
It’s unclear how a halt will affect recovery efforts related to the wildfires in Southern California or from Hurricanes Helene and Milton, which battered Florida, Georgia and South Carolina in addition to North Carolina.
Southeastern states are still cleaning up debris left by the hurricanes, but they have not yet sought reconstruction aid from FEMA. The California wildfires are still active. FEMA has agreed to pay a large share of cleanup costs for the hurricanes and fires and for emergency housing.
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A person assesses damages of his house after Hurricane Helene made landfall in Horseshoe Beach, Florida, on September 28, 2024. Chandan Khanna/AFP via Getty Images
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February 1, 2025
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It’s the Friday evening of a long work week. Maybe you sit down on the couch and start to scroll on social media. A friend texts you to cancel the dinner you planned, and a part of you is relieved, happy even. Now you can stay home and order in.
Journalist Derek Thompson says this turn toward isolation can’t entirely be blamed on COVID-19. “We are now in the midst of an anti-social century,” he says.
In his most recent article for The Atlantic, Thompson writes that the trend toward isolation has been driven by technology. Cars, he says, “privatized people’s lives” in the second half of the 20th century, by allowing them to move from dense cities into more sprawling suburbs. Televisions, meanwhile, “privatized our leisure” by keeping us indoors. More recently, Thompson says, smartphones came along, to further silo us.
“Smartphones make our alone time feel more crowded than it used to be, at the same time that our smartphones make crowds feel more lonely than they used to be,” he says. “When you’re at a party, it’s easier than ever, arguably, to take out your phone, look into your palm, and suddenly, from an experiential standpoint, you’re not at a party at all.”
In 2023, Surgeon General Vivek H. Murthy issued a report about America’s “epidemic of loneliness and isolation.” But Thompson makes a distinction between the two.
“If loneliness is an instinct to be around people, I would argue that [the] kind of social isolation that we’re seeing is the opposite of loneliness, choosing to be alone,” he says. “We’re choosing to spend more and more time with ourselves, more and more time, year after year, without feeling that special, important biological cue to be around other people. And that, I think, is something to be quite worried about.”
Interview highlights
On the need for communal spaces
Between the early 1900s and 1950, we built a ton of what the sociologist Eric Klinenberg calls “social infrastructure.” We built library branches and community centers and public pools, and we built places for people to spend time outside of their home and their work. In the last 50, 70 years, we haven’t built nearly as much of this stuff. … “Third space,” or “third place” … it’s not your home and … it’s not your work. And so it’s a place that you choose to be with people you’re not related to and you’re not financially obligated to be around. … These places build community. …
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SeventyFour via Getty Images
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January 31, 2025
Mohenjo
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As the new moon rises this week, it ushers in a new year on the lunar calendar used by many cultures across East and Southeast Asia. On the Chinese zodiac’s 12-year lunar cycle, 2025 is the Year of the Snake—an animal that symbolizes wisdom and change.
These limbless reptiles can be found on every populated continent, thanks to an evolutionary “big bang” some 125 million years ago. There are more than 3,000 snake species, with incredible variation among them. Some of the animals are smaller than an earthworm, while others are longer than a pickup truck. Some are harmless to humans, whereas others are venomous. And the ecological roles they play as critical pest controllers and nutrient cyclers are often underappreciated. So as we look to the year ahead, let’s give our odd, wriggly friends some appreciation.
Shimmying Serpents
Snakes’ signature move is the slither. But they can also scrunch forward like an inchworm or launch themselves from a coiled position to leap or strike. And a few years ago scientists discovered another, stranger method of snake movement: “lasso locomotion.” Researchers were testing ways to keep brown tree snakes away from birds’ nests in Guam. They put wide metal cylinders at the bottom of poles, expecting this to deter the snakes, which generally need to wrap themselves twice around a pole or tree trunk to climb it with their normal, accordionlike “concertina locomotion.”
Instead, the team found that snakes were literally tying themselves into knots to surpass the barriers. The reptiles would wrap their tail just once around the barrier and then hook the tip around their body. This created a sort of lasso shape that the snakes could use to shimmy up the pole—ever so slowly but effectively.
Thermal Vision
Pythons, boas, pit vipers, and more can hunt in total darkness. They sense prey animals not only by smell but also by the heat their quarry emanates. These snake’s so-called pit organs enable them to “see” this heat; the organs act like a thermal camera that allows the reptiles to home in on a target.
Pit organs are membrane-covered divots near a snake’s nostrils. Infrared radiation emanating from potential prey heats up the membrane, which causes it to thicken and changes the small electric charge that runs across the membrane’s outer surface. That voltage change gets passed to nerve cells, which send the information to the brain.
Open Wide
Snakes generally don’t chew their food. Instead, they swallow prey whole and slowly digest it over the course of days. Burmese pythons, for example, can spend an entire week digesting a single meal. While they normally eat smaller mammals like rodents, these pythons have also been spotted consuming comparatively enormous alligators and deer. They can open their mouth four times wider than their skull.
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Blue Insularis snake. Ikhsan Yohanda/Getty Images
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January 31, 2025
Mohenjo
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The brain is a well-designed machine. If it’s working well—like when it’s reading the words on this page—we don’t notice it at all. At night when we sleep, the brain takes our consciousness offline so it can start its real work: sorting through the day’s information, storing the important parts, and cleaning out the gunk that accumulated.
The brain is so well-designed, in fact, that we hardly even notice when it’s breaking down.
Like the rest of our organs, the brain undergoes its own aging process. And yet the majority of adults don’t experience major cognitive decline—the kind that severely limits their ability to live independently—over time.
That’s because the brain is one of the most resilient organs in the body. Yes, dementia affects about 5.6% of the world’s population, a share that includes the devastating burden of Alzheimer’s disease. But in normal aging, even as parts of the brain shrink and neurons lose connection with each other, those changes only have a minor effect on our daily lives. It may be frustrating to forget where you put your keys, but you can still learn that you’re prone to forgetting them, and pick up the habit of writing notes for yourself.
For adults who remain neurologically healthy into their later years, the brain constantly adapts and even thrives under new conditions. But how it pulls it off is a mystery scientists are still trying to solve. The hope is that if researchers can understand how healthy brains stay resilient, they can identify what’s happening when these systems fail—often, leading to dementia.
Never Constant
The brain’s incredible resilience comes, at least in part, from its plasticity. The rest of the body’s organs carry out roughly the same job from the moment we’re born—albeit on a larger scale as we grow. The heart pumps blood, the liver and kidneys filter, and the stomach churns food.
Not the brain.
Babies’ brains are equipped with billions of neurons, but they have to be warmed up and molded to be useful. Over as many as 25 years, neurons form hundreds of thousands of connections as we learn and make memories. Some of these connections are cropped as they’re not needed; others grow stronger as we learn to reason in the abstract, mitigate impulsive and risky behavior, and plan ahead for the future.
Shortly after the brain finishes fully forming, though, it starts to wear down.
“Aging is a lifelong biological process,” says Kristin Kennedy, a neuroscientist at the University of Texas at Dallas who studies healthy cognitive aging. There’s some disagreement about exactly when the brain starts to show signs of wear and tear. Some of the limited research available suggests it happens around middle age, some suggests our 30s, and some even in our 20s. But the consensus is that some shrinkage is inevitable and normal. Specifically, the prefrontal cortex and medial lobes—areas involved with high-level functions like planning, emotional processing, learning, and memory—get a little smaller, says Elizabeth Zelinski, a neuroscientist and gerontologist at the University of Southern California.
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For most, the brain constantly adapts and even thrives under new conditions. Photo by Hokyoung Kim for Quartz
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January 30, 2025
Mohenjo
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CLIMATEWIRE | One week in, the Trump administration is broadening its assault on the functions of government and shifting control of the federal purse strings further away from members of Congress.
President Donald Trump’s budget office Monday ordered a total freeze on “all federal financial assistance” that could be targeted under his previous executive orders pausing funding for a wide range of priorities — from domestic infrastructure and energy projects to diversity-related programs and foreign aid.
In a two-page memo obtained by POLITICO, the Office of Management and Budget announced all federal agencies would be forced to suspend payments — with the exception of Social Security and Medicare.
“The use of Federal resources to advance Marxist equity, transgenderism, and green new deal social engineering policies is a waste of taxpayer dollars that does not improve the day-to-day lives of those we serve,” according to the memo, which three people authenticated.
The new order could affect billions of dollars in grants to state and local governments while causing disruptions to programs that benefit many households. There was also widespread confusion over how the memo would be implemented and whether it would face legal challenges.
While the memo says the funding pause does not include assistance “provided directly to individuals,” for instance, it does not clarify whether that includes money sent first to states or organizations and then provided to households.
The brief memo also does not detail all payments that will be halted. However, it broadly orders federal agencies to “temporarily” stop sending federal financial assistance that could be affected by Trump’s executive actions.
That includes the president’s orders to freeze all funding from the Democrats’ signature climate and spending law — the Inflation Reduction Act and the bipartisan infrastructure package enacted in 2021. It also imposes a 90-day freeze on foreign aid.
Senate Minority Leader Chuck Schumer in a statement decried the announcement as an example of “more lawlessness and chaos in America as Donald Trump’s Administration blatantly disobeys the law by holding up virtually all vital funds that support programs in every community across the country.”
The New York Democrat urged the administration to lift the freeze.
“They say this is only temporary, but no one should believe that,” he said. “Donald Trump must direct his Administration to reverse course immediately and the taxpayers’ money should be distributed to the people. Congress approved these investments and they are not optional; they are the law.”
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In a two-page memo, the Office of Management and Budget ordered all federal agencies to temporarily suspend payments.
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January 30, 2025
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Being a single parent is one of the hardest jobs in the world, regardless of gender. Research from the Pew Research Center shows that the rate of single-father households has grown significantly since the 1960s, and the world’s perception of a father’s role within the household is evolving.
Society no longer places the sole responsibility of providing for the family entirely on men, and their role as equal caregivers is increasingly recognized. As a result, more fathers are stepping into the role of single parenthood when their co-parent is no longer present or willing to contribute to childcare.
Today, both single moms and dads juggle work, parenting, and personal challenges, often with limited support and endless responsibilities. Yet, society doesn’t always view them through the same lens. Have you ever noticed how single dads are often celebrated as “heroes” for doing what single moms are expected to do every day without the same fanfare?
This difference isn’t just a passing observation—it reflects deeper sociocultural norms and biases that shape how we view parenthood.
Here are three reasons why single dads are often viewed more positively than single moms, according to research.
1. The Intensive Mothering Problem
As much as we’ve come a long way in our view of parenting, there are still some very obvious differences between what is expected from a mother and what is expected from a father, with mothers facing much more scrutiny.
The term “intensive mothering,” coined by Sharon Hays in the 1996 book The Cultural Contradictions of Motherhood, highlights this difference. Intensive mothering is a cultural ideology that emphasizes a child-centered, time-intensive, and emotionally absorbing approach to parenting, where mothers are expected to devote extraordinary amounts of time, energy, and resources to their children’s well-being and development.
It’s the belief that mothers are expected to prioritize their children above all else, often at the expense of their own needs. This belief disproportionately places the burden of child-rearing on women and often implies that “good” mothering requires self-sacrifice and perfection.
Society tends to expect mothers—even single moms juggling two jobs just to make ends meet—to maintain an “intensive mothering” level of parenting without question.
2. Money Helps When It Comes To Parenting
Most parents would agree that raising children tends to be expensive. Research shows that raising a child from birth to the age of 18 can cost roughly $233,610. As kids grow older, their needs and wants often become more expensive, adding extra strain to a household budget.
The challenge is even greater in a country where the gender pay gap remains significant. For single mothers, this means running a single-income household can be far more economically demanding compared to their male counterparts.
Research published in the Journal of Divorce & Remarriage states that “single fathers had better resources than single mothers. Single mothers have less education, less prestigious jobs, lower incomes and more economic strain than other parents.”
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Being a single parent is undoubtedly hard. However, not all single parents are treated equally. Here … [+] Getty
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January 29, 2025
Mohenjo
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A skilled card player—eyes hidden by dark shades and features kept as still as possible—looks at their hand. Any small giveaway that they’re bluffing or holding great cards could lose them a painfully large sum of money. Sometimes it helps to have a “poker face.”
Yet in day-to-day life—when socializing with family, friends, and new acquaintances, for example—you might be better served letting your features fly free. Our research shows that moving your face in some way, whether you’re smiling, raising an eyebrow, or wrinkling your nose, may help people warm to you more.
In a recent study, we found that people who were more facially expressive were more liked by a new social partner, which could explain why humans have evolved to have such expressive faces. Indeed, our species is likely more facially expressive than any other. People produce, on average, 101 facial movements per minute in a typical social interaction.
To understand why facial expressivity is so beneficial, we first need to emphasize just how crucial social bonding is to human survival. Throughout most of our evolutionary history, our species has relied on tight-knit communities to keep ourselves fed, sheltered, and protected from predators and dangerous outsiders. Managing social relationships was literally a matter of life or death. Otherwise, you might have faced the tiger in the bushes alone. Any skill or behavior that improved someone’s ability to create and keep lifesaving bonds was likely to persist in our gene pool and cultural repertoires over the generations. And our research suggests that facial expressivity may fall in this category.
In our study, 52 people were filmed in an online social interaction with a researcher who posed as another participant. These dialogues played out over a video platform, so people could see one another’s face. Unbeknownst to the real participants, the researcher orchestrated various challenging social scenarios, such as telling an awful joke or demanding 80 percent of a reward in a negotiation. These situations mimicked everyday experiences, such as social conflict, embarrassment or an attempt to make a good impression.
Throughout, we observed how people’s face moved. We also obtained recordings of more than 1,300 participants in free-flowing conversations with other (real) participants online. Automated software then coded the small facial muscle movements they made during these interactions.
Interestingly, more agreeable, extraverted or neurotic people, as measured by a questionnaire, were more facially expressive. People with these personality traits may devote more time and energy to social interactions—whether because they enjoy socializing or have greater-than-average concerns about how they come across to others. And that added effort could be worthwhile, we found. After these interactions, the participants and their social partners rated how much they liked each other—as did 176 other participants who viewed video clips of these people. The pattern was clear: people who were more facially expressive were more liked by others.
But why would facial expressivity improve someone’s ability to build social bonds? Imagine meeting someone new and trying to figure out if they’re a good fit as a friend, colleague, or romantic partner. You might wonder if you can trust them, if they will help you or harm you—and whether you can even understand one another. Someone who is easier to read may seem to be a more appealing prospect than someone who is more guarded.
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January 29, 2025
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Narcissism has been something of a mystery to psychologists. With narcissists, things tend to be extreme: the good is really good, and
the bad is really bad. Narcissism expert W. Keith Campbell compares interacting with narcissists to eating chococate cake: “When I eat chococlate cake, 20 minutes later I’m under my desk wanting to die. When I eat broccoli, in 20 minutes I feel good. But given the choice I always eat the cake.”
On the one hand, the narcissist’s charisma and self-confidence can be highly alluring. Psychologists Mitja Back and colleagues found that narcissists are indeed more popular at first acquaintance, and its due to four particular cues that make up their “charismatic air”*:
- Attractiveness (flashy, neat attire)
- Competence (self-assured behavior)
- Interpersonal Warmth (charming glances at strangers)
- Humor (witty verbal expressions)
On the other hand, research shows that the initial popularity of narcissists at the early stages of interpersonal interactions depends on the behavioral pathway that is triggered: expressive and dominant behaviors are associated with a positive evaluation, whereas arrogant and combative behaviors are associated with a negative evaluation. According to this research, narcissists may be more popular at first acquaintance because they are more likely to display behaviors that trigger a positive pathway, perhaps because they are trying to make a good first impression.
In line with this idea, W. Keith Campbell and Stacy Campbell proposed a new model of narcissism in which they argue that two particular time points are important. The “emerging zone” includes situations involving unacquainted individuals, early-stage relationships, and short-term contexts. In contrast, the “enduring zone” involves situations involving acquainted individuals, continuing relationships, and long-term consequences.
The costs of narcissism are seen primarily in the “enduring zone.” As the relationship develops, narcissists start displaying behaviors that are evaluated negatively, such as arrogance and aggression. Narcissists cyclically return to the emerging zone because they are addicted to the positive social feedback and emotional rush they get from this zone. They live in this zone. As a result, they are good at being popular, making new friends, and acquiring social status, but are really quite terrible at sustaining anything meaningful and intimate.
This handy chart shows the benefits and costs (for self and others) in both the emerging zone and the enduring zone. A landmark study by Delroy Paulhus (an expert on dark personalities) supports that model. Paulhus brought strangers together to engage in weekly 20-minute group discussion over a period of seven weeks.
They had people rate how they perceived others in the group after week one and then again at the last session (after seven weeks). He found that narcissism was initially related to positive evaluations, such as “assertive”, “confident”, “entertaining”, “exciting”, and “intelligent”. Seven weeks later, however, the same narcissists were evaluated much more negatively, receiving much higher ratings on characteristics such as “arrogant”, “tendency to brag”, and “hostile”. These findings provided some of the first evidence for narcissists’ declining popularity in social groups. But the question still remained: why the loss in popularity?
To get to the bottom of this mystery, Mitja Back and colleagues conducted a study in which they tracked changes in popularity over several time points. They drew on their new theory of narcissism, called the “Narcissistic Admiration and Rivalry Concept”. According to their theory, narcissists’ overarching goal of maintaining a grandiose self is pursued by 2 separate pathways: narcissistic admiration (assertive self-enhancement) and narcissistic rivalry (antagonistic self-protection). Despite being positively related to each other, these two different components of narcissism differentially predict interpersonal orientations,
reactions to transgressions in friendships and romantic relationships, interpersonal perceptions during group interactions, and observed behaviors in experimental observations.
Adopting this framework, the researchers had 311 college students engage in tasks with increasing levels of intimacy and self-disclosure. Participants first introduced themselves and later engaged in tasks requiring them to work together as a team and, finally, played a game in which they discussed each other’s personalities. Over a period of just three weeks, the researchers found that the association of narcissism with popularity among peers became more and more negative.
But they didn’t stop there. They were also able to pinpoint the cause of this loss in popularity. Narcissistic admiration explained initial popularity, while a decrease in narcissistic admiration and an increase in narcissistic rivalry over time was responsible for the decline in popularity. By the end of a three week period and several social interactions, narcissists were regarded as untrustworthy by their peers.
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Narcissists are really quite terrible at sustaining anything meaningful and intimate. Photo by francescoch/Getty Images
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January 28, 2025
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Nicotine pouches—small, flavored packets placed between the gums and lips—have recently become an increasingly appealing option for people trying to avoid cigarettes and traditional “smokeless” oral tobacco products. Since the pouches were introduced to the U.S. market in 2014, they’ve found a steady following, particularly among people between the ages of 25 and 44. This month 20 products from the popular ZYN brand became the first such pouches to be “authorized” by the U.S. Food and Drug Administration. While this falls short of the FDA’s designation of being “approved” as generally safe, it allows ZYN to continue selling its three- and six-milligram nicotine pouches in 10 different flavors, including spearmint, citrus, coffee, cinnamon, and menthol.
The FDA’s decision on ZYN, whose manufacturer, Swedish Match, had applied for authorization in 2020, was “long overdue,” says Jasjit Singh Ahluwalia, a physician and public health scientist at Brown University, who
has studied nicotine addiction for more than 30 years. The agency’s ruling drew from a study facilitated by Swedish Match that suggests the pouches got people to switch from other tobacco products such as cigarettes—which can contain dozens of compounds linked to cancer or other diseases. Pouches such as ZYN contain substantially fewer harmful chemicals than cigarettes.
The FDA apparently “concluded that the public health benefits have outweighed the risks,” says Mary Hrywna, an associate professor at the Rutgers School of Public Health and a founding member of the university’s Institute for Nicotine and Tobacco Studies. “It doesn’t mean that the products are safe.”
ZYN pouches were the top-selling oral nicotine brand in the U.S. by the end of 2023; that same year Philip Morris International (PMI), the tobacco conglomerate that owns Swedish Match, reported shipping almost 385 million cans of the pouches to the U.S. More broadly, total U.S. nicotine pouch sales rose from 126 million units in the last five months of 2019 to 808 million in the first three months of 2022, according to a JAMA report. Hrywna says that the FDA’s authorization of ZYN is a good first step in cracking down on bad actors.
“The market has exploded, and some of those manufacturers are just opportunists exploiting the lack of enforcement,” Hrywna says. “Now there’s at least one authorized [pouch] product, and so at the very least, I would think that the FDA could now take more forcible action on products that have not submitted any type of application.”
Nicotine pouches’ rise in popularity—and their potentially enticing flavors and marketing—have driven up concern about underage use. In the U.S. people must be age 21 or older to legally purchase any nicotine product, but last April the FDA issued more than 100 warning letters to brick-and-mortar and online retailers that sold ZYN to people under age 21. The 2024 National Youth Tobacco Survey found that pouch use among middle and high school students was 1.8 percent, meaning approximately 480,000 students. The FDA notes this rate among youth to be relatively low—e-cigarette use was 5.9 percent (1.63 million students) in comparison—but groups are concerned about any level of use by kids. So-called ZYNfluencers on TikTok and other social media platforms have been criticized for promoting the pouches to young adults.
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ZYN smokeless nicotine pouch containers for sale at a convenience store on January 27, 2024. Bing Guan/Bloomberg via Getty Images
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