James' World 2

For the last couple of years, we’ve had a go at predicting what’s coming next in AI. A fool’s game given how fast this industry moves. But we’re on a roll, and we’re doing it again.

How did we score last time round? Our four hot trends to watch out for in 2024 included what we called customized chatbots—interactive helper apps powered by multimodal large language models (check: we didn’t know it yet, but we were talking about what everyone now calls agents, the hottest thing in AI right now); generative video (check: few technologies have improved so fast in the last 12 months, with OpenAI and Google DeepMind releasing their flagship video generation models, Sora and Veo, within a week of each other this December); and more general-purpose robots that can do a wider range of tasks (check: the payoffs from large language models continue to trickle down to other parts of the tech industry, and robotics is top of the list). 

We also said that AI-generated election disinformation would be everywhere, but here—happily—we got it wrong. There were many things to wring our hands over this year, but political deepfakes were thin on the ground. 

So what’s coming in 2025? We’re going to ignore the obvious here: You can bet that agents and smaller, more efficient, language models will continue to shape the industry. Instead, here are five alternative picks from our AI team.

1. Generative virtual playgrounds 

If 2023 was the year of generative images and 2024 was the year of generative video—what comes next? If you guessed generative virtual worlds (a.k.a. video games), high fives all round.

We got a tiny glimpse of this technology in February, when Google DeepMind revealed a generative model called Genie that could take a still image and turn it into a side-scrolling 2D platform game that players could interact with. In December, the firm revealed Genie 2, a model that can spin a starter image into an entire virtual world.

Other companies are building similar tech. In October, the AI startups Decart and Etched revealed an unofficial Minecraft hack in which every frame of the game gets generated on the fly as you play. And World Labs, a startup co-founded by Fei-Fei Li—creator of ImageNet, the vast data set of photos that kick-started the deep-learning boom—is building what it calls large world models, or LWMs.

One obvious application is video games. There’s a playful tone to these early experiments, and generative 3D simulations could be used to explore design concepts for new games, turning a sketch into a playable environment on the fly. This could lead to entirely new types of games. 

But they could also be used to train robots. World Labs wants to develop so-called spatial intelligence—the ability for machines to interpret and interact with the everyday world. But robotics researchers lack good data about real-world scenarios with which to train such technology. Spinning up countless virtual worlds and dropping virtual robots into them to learn by trial and error could help make up for that.