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Against all expectations, Donald Trump won his second term in office. It’s a victory he can thank, in part, Gen Z men for.
Voting data from The Wall Street Journal indicates that Trump overperformed among Generation Z, born between 1997 and 2012, compared with his marks from 2020 and made far greater gains among men than women.
Despite what many pundits (including myself) thought, it turns out the Trump-Vance campaign’s frat-bro conservatism strategy worked, and was a big part of what won them the White House.
Against all expectations, Donald Trump won his second term in office. It’s a victory he can thank, in part, Gen Z men for.
Voting data from The Wall Street Journal indicates that Trump overperformed among Generation Z, born between 1997 and 2012, compared with his marks from 2020 and made far greater gains among men than women.
Despite what many pundits (including myself) thought, it turns out the Trump-Vance campaign’s frat-bro conservatism strategy worked, and was a big part of what won them the White House.
Between 2020 and 2024, Gen Z men shifted 15 percentage points rightward, the largest age/gender swing in this election. Women of the same age range moved 7 points in the same direction.
Opinion:Republicans have a Gen Z problem
But it wasn’t just the shift in men that pushed Trump over. He saw spikes in minority voters, according to NBC News data.
Trump overperformed recent preelection polls, which indicated he had about a 20-point disadvantage among Gen Z, and even more of a deficit among likely Gen Z voters.
A big part of that shift has to do with the economy, the No. 1 issue for Gen Z as a whole and one they trust Trump with more than Vice President Kamala Harris: 31% of Gen Z said the economy was their priority before the election, an issue that voters have long preferred Trump on, despite some recent tightening of the polls on the issue.
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