James' World 2

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Please give us the elevator pitch of your business.
I am Corry Banks, founder and operator of Modbap Modular, a Black-owned boutique manufacturer of electronic musical equipment based in Southern California. We’re dedicated to crafting innovative and performance-focused instruments tailored to the unique approaches of DJs and beatmakers. By combining modular synthesis with beat-making styles like boom bap, Modbap Modular aims to expand the boundaries of beat-making composition and empower musicians to experiment with their craft. We take pride in making our instruments accessible, as they are available in over 40 electronic music stores worldwide, including locations in North America, Europe, and Asia.

When did it launch and what is your role/title?
Modbap was launched in the fall of 2020, specifically on 10/10/2020. By the time it hit the market, I had been working on my initial product for about a year. The beginning of the pandemic delayed the launch by a few months, but we pushed through. My official and on-paper role is President of Modbap Modular. I’ve come to realize that I am a product designer, and it is one of the most gratifying things that I’ve ever done.

What inspired you to create this business?
Well, I am a beatmaker. I make boombap beats. I spent some years blogging about it and all the related topics like music equipment. I also have a background in IT and a degree in electronics. Somehow, all these things converged to sort of push me in the direction of creating something that I wanted but didn’t seem to exist in the marketplace. I realized that I was uniquely positioned to fill a void for the types of products that I design and that I aspire to design.

My “aha moment” was truly a “Wait, THAT’S it!!” kind of experience. I was preparing for a live beat set featuring my original compositions. As I took stock of all the gear I needed for my performance, I realized it was overwhelming—far too much stuff! I found myself wishing that a particular device could fit into my Eurorack performance case instead. So, I decided to share my thoughts on Instagram, posting a photo of that device with the caption, “Someone needs to make something like this in Eurorack format.” Just like that, I deleted the post, grabbed my sketchbook, and got to work.

Please tell us one “holy @#$!” moment on your business journey.
That moment and the most memorable day for me was the launch day of my first product. I was hosting a weekly beatmakers podcast called BeatPPL Podcast. I announced on my social media that I had exciting news about the launch of the first Modbap product. I’d made the product available for preorder, and the plan was to go live, share the announcement, and showcase the production-ready final prototype of the product. The launch exceeded my expectations, and by the end of the weekend, I found myself needing to revise my initial purchase order with the manufacturer three or four times to meet the demand. It was an exhilarating moment, but I also had to pause and ask myself, “Am I really ready for this?” I was confident that the product was solid and ready to succeed, but I suddenly found myself confronted with the responsibility of running a company and making a genuine effort to make it work. Ultimately, I felt prepared for the challenge, and it has been a continuous and rewarding learning experience.

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Laith Majali

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