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In 2023, Anna-Marie Ortiz worked remotely for a fintech startup, where she earned $60,000 a year.
She liked the job well enough, but wasn’t sure what her future at the company would look like. “I realized I can’t wait around for other people’s dreams, and that’s when I decided to go all in on mine,” she tells CNBC Make It.
That July, Ortiz used the last of her $2,000 in savings to start a cleaning company on the side. By November, she took the business, Cool Aunt Cleaners, full-time.
Although she’s only able to pay herself around $29,000 this year — a significant pay cut from her last position — she’s happy with her choice to strike out on her own.
“I love being my own boss,” she says. “It allows me the flexibility to make my own decisions and create a work environment that reflects my values.”
Becoming an entrepreneur in her 20s
Cool Aunt Cleaners isn’t Ortiz’s first experience with entrepreneurship.
After working at a series of tech startups in her early 20s, she opened a plant store in Wichita, Kansas, in 2020. Although the store closed in early 2021, it taught her about managing inventory, customer service, and budgeting — key lessons she later applied to launching Cool Aunt Cleaners.
Ortiz decided to start a cleaning business instead of another retail store because of the low startup costs and solid return on investment, she says. Low overhead gave her the flexibility to start solo and gradually expand, hiring employees as demand increased.
She also liked that cleaning is a “tried and true” service that’s been “around forever,” giving her hope that the business would offer stability for her future.
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