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Every entrepreneur dreams of coming up with a groundbreaking business idea and riding it to success. However, the reality is that very few have the good fortune to make it big on their first try. It’s far more common for entrepreneurs to work for years, looking for an idea that could offer their big break.

Every now and then though, new platforms emerge that create opportunities for potential entrepreneurs. For example, Shopify and Etsy made it incredibly easy to launch online stores, creating a new wave of business owners. Right now, Amazon’s Audible audiobook platform is creating similar opportunities, especially as Amazon makes a push to promote it.

Entrepreneur Rob Anderson has a unique perspective on how others can capitalize on this. Here’s his story and his advice to others looking for the next great entrepreneurial side hustle.

An insider’s perspective

Rob started out on Amazon as a third-party reseller who eventually built a 7-figure business. While he was successful as a private label seller of his own brand, it was a full-time job that consumed all of his attention and time and required considerable capital.

Then it occurred to him that there might be a better way to leverage Amazon’s unprecedented reach to make a profit. He began to notice that advertisements for Amazon’s audiobook platform were beginning to appear everywhere. They were sponsoring well-known personalities on YouTube and were all over the social media ad space. They even enjoyed a prominent position on Amazon’s home page.

Rob says, “Because I was already selling through Amazon, I’d seen what it looked like when the company threw its weight behind a new product, and I started to wonder if it meant there was an opportunity for people like me to capture some of the traffic their big push was no doubt creating. So I started to look at the types of audiobooks that were available through Audible. And to my surprise, most of what was there wasn’t coming from big publishing houses, it was self-published works from people all over the place.”

Sharing unique insight and experience

Rob had spent years learning how to be successful as a third-party reseller on Amazon. Given he already understood how to work within Amazon’s system to achieve prominent product placements on the site, he decided to try and publish audiobooks based on the insights he gained as a third-party reseller on the platform.

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Rob Anderson

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