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What was once a gesture of appreciation has quickly become a source of annoyance.
With the rapid rise of tipping culture post-pandemic, consumers face more opportunities to tip for a wider range of services than ever before, a trend also referred to as “tip creep.”
But recent surveys show shoppers are experiencing “tip fatigue” and starting to tip less — and resent “guilt tipping” even more.
Nearly 3 in 4 Americans think tipping has gotten out of control, according to a recent WalletHub survey, especially when it comes to the predetermined point-of-sale options.
That is up from two-thirds of Americans who had a negative view of tipping less than a year ago, a separate report by Bankrate found.
“Customers are being asked to tip at the more traditional service encounters [and] also app-based services, ride-share and delivery apps. This gives the perception that tipping is everywhere, which does seem the case,” said Tim Self, an assistant professor of hospitality at Austin Peay State University in Clarksville, Tennessee.
Indeed, the pressure to tip has increased over the past year, NerdWallet’s consumer budgeting report also found — a feeling now known as “guilt tipping.”
‘Guilt tipping’ is on the rise
Particularly when it comes to payment prompts with predetermined options that can range between 15% and 35% for each transaction, “the guilt kind of washes over you,” Self said.
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