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If we want the people in our lives to put down their steak knives and seriously consider changing their diets, we need to change the conversations we’re having with them, says food innovator Bruce Friedrich. Here’s what to say — and what not to say.
We can’t stop eating meat. Global consumption averages 94.8 pounds per person a year, and it’s expected to increase as much as 76 percent by 2050. In steak- and burger-loving countries such as Australia and the US, the average person eats between 220 and 240 pounds of meat and poultry a year.
Yet at the same time, researchers are increasingly aware of the serious consequences of our carnivorous diets. “In 2019 … 30 of the world’s leading scientists released the results of a massive three-year study into global agriculture and declared that meat production is destroying our planet and jeopardizing global health,” said Bruce Friedrich, cofounder and executive director of the Good Food Institute, an organization that supports the creation of plant-based and cell-based meat, in a TED Talk.
What’s more, eating meat has been shown to have a negative impact on personal health. A large-scale analysis found that a long-term diet of high amounts of red meat, particularly processed meat, is associated with an increased risk of mortality, cardiovascular disease, colorectal cancer, and type 2 diabetes. In fact, the World Health Organization’s International Agency for Research on Cancer (IARC) has classified processed meat as a human carcinogen due to its association with colorectal cancer, and WHO has classified red meat as “probably” carcinogenic because of its links to colorectal cancer.
Despite all the evidence, people aren’t putting down their double cheeseburgers, something that Friedrich, a TED Fellow, knows all too well. “Lots of people oppose the harms of industrial animal agriculture, but when they sit down to eat, they put their ethics to the side, and they eat what is delicious and orderable,” he says.
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Cari Vander Yacht
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