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With each passing year, the climate crisis comes into ever sharper focus. And no matter how small they may seem in the face of the herculean challenges we as a society face, our individual choices do matter. In that spirit, one pillar to consider is your beauty routine. More specifically, what you buy, how often you buy it, and whether it ends up in a landfill at the end of your use. This is because the beauty industry is among the world’s largest polluters. According to Euromonitor International, 152.1 billion units of beauty and personal-care packaging were sold globally in 2018 alone, much of which will never be recycled.

“I am grateful that sustainability has become a major focus for consumer products recently,” says Mia Davis, vice president of sustainability and impact at Credo Beauty. “Sustainability in beauty means that the work we do now–the resources we extract, the stuff we make–will not compromise people’s ability to do the same in the future.”

While change can be daunting, rest assured that being an environmentally conscious consumer and being passionate about your beauty routine aren’t mutually exclusive. “As someone who has always loved beauty, I didn’t want to give that up as I started to transition to a more sustainable lifestyle,” explains sustainability expert and low-waste living content creator Jhánneu. “Many people think they have to give up their lifestyles to be sustainable, but it really comes down to just finding better alternatives.” As a former self-proclaimed Sephora junkie, Ashlee Piper, an eco-lifestyle expert and author of Give a Sh*t: Do Good. Live Better. Save the Planet, knows firsthand it can–and needs–to be done.

“While I love a good haul and discovering new, niche beauty companies [to support], when it comes to creating excess that’s detrimental for the planet and our wallets, beauty, and grooming items are right up there,” explains Piper, citing that as of 2018, the beauty and personal care industry has created almost 8 billion rigid plastic packaging units per year in the U.S. alone. “I began evangelizing about paring down and being more mindful about our beauty-product consumption because it’s the unsung area of personal sustainability.”

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Photographed by Mikael Jansson, Vogue, November 2019

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