James' World 2

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Prior to the pandemic, the working world already felt to most of us like it was undergoing rapid, unrelenting change — changes in customer preferences, client and employee expectations, and competitive advantages. Covid-19 managed to upend the few things that felt relatively predictable, like where we spent our working hours, how we collaborated with colleagues, and whether or not we bothered to put on real pants each day. Today, leaders across industries are feverishly trying to figure out what the “new normal” needs to look like, which seems to be constantly shifting under their feet.

To stay motivated as we encounter unprecedented levels of uncertainty in every aspect of our lives, we should understand that the human brain simply was not built for this. Knowing what your brain does well — and what it does surprisingly poorly — can give you a much clearer sense of the strategies you need to not just endure but to thrive.

For most of human history, we have been hunter-gatherers, living in groups where individuals had established roles and lives. While sometimes dangerous, life was largely predictable. The brain evolved to be remarkably good at recognizing patterns and building habits, turning very complex sets of behaviors into something we can do on autopilot. (Ever drive home from work and end up in your driveway, with no memory of actually driving home? That’s the kind of thing we’re talking about.)

Given that habits and recognizable patterns are kind of its “thing,” the brain evolved to be uncertainty-averse. When things become less predictable — and therefore less controllable — we experience a strong state of threat. You may already know that threat leads to “fight, freeze, or flight” responses in the brain. You may not know that it also leads to decreases in motivation, focus, agility, cooperative behavior, self-control, sense of purpose and meaning, and overall well-being. In addition, threat creates significant impairments in your working memory: You can’t hold as many ideas in your mind to solve problems, nor can you pull as much information from your long-term memory when you need it. Threats of uncertainty literally make us less capable, because dealing with them is just not something our brains evolved to do.

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Illustration by Daniel Creel

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