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The internet knows my age and home address. It knows how much I make and what I do for work. It knows when I last voted and who I voted for. Recently, I got married in a supposedly secret ceremony at city hall. The internet found out before my mother.
I didn’t willingly share this information, but I’m not at all surprised that it’s online. Personal data — the searches, photos, purchases, locations, and Facebook messages that populate digital identities and fuel the attention economy — is the internet’s favorite currency. It’s also becoming impossible to control.
That’s partly because the US lacks substantial data-privacy legislation. You’re not really protected against rampant data brokering on “background check” sites like Whitepages and BeenVerified, which scrape public records and compile information — like your home address and phone number — and make them painfully visible.
And yes, when we sign up for Instagram or order our dinners on Caviar, we might technically be voluntarily signing away our rights, but what other choice do we have? Privacy policies are tailor-made to obscure their murky contents, and few of us take the time to read the terms of service. Plus, “if you want complete control — if you want to opt-out, you’re going to lead a very limited life,” says Eva Galperin, director of cybersecurity at the Electronic Frontier Foundation.
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Photo by Zac Freeland/Vox
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