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Watching Fox News can be like entering an alternative universe. It’s a world where Vladimir Putin isn’t actually that bad, but vaccines may be, and where some unhinged rightwing figures are celebrated as heroes, but Anthony Fauci, America’s top public health official, is an unrivaled villain.
Given the steady stream of misinformation an avid Fox News consumer is subjected to, the viewers – predominantly elderly, white, and Donald Trump-supporting – are sometimes written off as lost causes by Democrats and progressives, but according to a new study, there is still hope.
In an unusual, and labor-intensive, project, two political scientists paid a group of regular Fox News viewers to instead watch CNN for a month. At the end of the period, the researchers found surprising results; some of the Fox News watchers had changed their minds on a range of key issues, including the US response to coronavirus and Democrats’ attitude to police.
The findings suggest that political perspectives can be changed – but also reveals the influence partisan media has on viewers’ ideology.
Polls have previously shown that viewers of Fox News, the most-watched cable news channel in the US, are far more likely to believe the false claim that the 2020 presidential election was stolen than the average American, and are more likely to believe falsehoods about Covid-19.
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Photograph: Nick Ansell/PA
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