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“Homeowner” is an identity baked into the fabric of America.
From political speeches to articles and advertising, Americans are bombarded with messaging valorizing homeownership. In 1995, President Bill Clinton released a 100-point plan to “boost homeownership to an all-time high,” writing that “for millions of America’s working families throughout our history, owning a home has come to symbolize the realization of the American Dream.”
His successor, President George W. Bush, made increasing homeownership a key policy priority of his administration, once explaining: “This Administration will constantly strive to promote an ownership society in America. … After all, if you own your own home, you have a vital stake in the future of our country.”
Researcher Rachel Bogardus Drew points to more than a century’s worth of messages praising the benefits of homeownership, “everything from personal freedom and self-determination, social equality and inclusion, personal and economic success, and a better quality of life.”
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