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As business consultant Peter Drucker once said, “You cannot predict the future, but you can create it.” Many businesses strive to create the future, but few understand what it takes to get teams to create new and innovative ideas in a repeatable manner.
Over the last 25 years of my career, I’ve found that organizations big and small often struggle to create repeatable approaches and processes that keep them truly competitive. 50 years ago, a little-known children’s book introduced the “SCAMPER” model as a way to help teachers foster creativity in their classrooms. It’s an amazingly simple tool, and unbelievably powerful for pushing thinking beyond “business as usual.”
Here’s how it works. SCAMPER is an acronym. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, and Reverse. This acronym is used to help prompt people to think differently than the norm. Each letter prompts people to answer a question related to the framework. It’s flexible. Select one letter or move through them in sequence.
SCAMPER can be used to generate ideas for improving existing offerings or business processes, or innovating completely new products and services. Once a set of ideas or concepts are developed, the best ideas should be selected and further refined through sharing and testing ideas with colleagues and customers.
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