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The term organic has become so commonplace that we rarely consider what it means or what it symbolizes to the American consumer.
The term comes bearing a certain promise outlined by the U.S. Department of Agriculture, but have we wrongly translated organic from “grown without pesticides” to “more nutritious and delicious?”
If someone were to ask why you threw organic tomatoes into your basket at the store, you might respond that organic is safer for you and your family. If pressed, factors like taste, texture and nutrition might also pop up in the discussion. But is that even correct?
A 2016 Pew Research Center study discovered the main reason people buy organic is health (76%), but nearly one-third of respondents (32%) said that organic produce tastes better. A significant proportion (59%) of people, however, stated that organic and conventional food tastes about the same.
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James' World 2 
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