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A few hours before the Grateful Dead reboot band Dead & Company took the stage for its first show at the Hollywood Bowl earlier this month, hundreds of concertgoers transformed the venue’s parking lot into a kind of tie-dyed bazaar. Unofficial vendors lined the perimeter of the lot hawking homemade wares that ranged from customized tour T-shirts and stickers to edible goodies with varying psychoactive properties.
Deadheads first began selling bootleg merchandise at scenes like this — known as “Shakedown Streets” to the initiated — at least as far back as the 1980s. From the beginning, the Grateful Dead was famously lax in enforcing its intellectual property rights and trademarks, allowing fans to create their own designs using the band’s expansive iconography.
Over the past few years, as the revitalized Dead & Company has filled arenas across the country, a new generation has begun putting its own spin on the “lot art” tradition. Having built influential followings on Instagram, these younger Heads have unwittingly helped turn the Grateful Dead aesthetic into a bona fide fashion trend, which is now crossing over into the worlds of streetwear and even high fashion.
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