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Burgers are one of America’s favorite foods, but there’s one clear winner among American burger chains, according to a new survey.
Market Force Information, a customer experience management company, conducted a survey of 7,600 American adults to find out their favorite fast-food restaurants — and in the burger category, one reigned supreme.
West Coast darling In-N-Out is tops as America’s overall favorite burger chain for the third straight year, with Five Guys in second place. In-N-Out had the best experience and the highest loyalty among customers.
Participants were asked about their satisfaction levels with their most recent visit and their likelihood to recommend the restaurant to others. The results were then averaged to establish the Composite Loyalty Index score. Only chains that received at least 100 customer responses were analyzed. Participants were also asked about their dining experiences, including delivery services, visit frequency, brand engagement, customer experience and problem experience.
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